Here’s some pretty good news, at least for people who know what’s what. The daily operations of Ares Gear have been taken over by Victory First. Since we’re fans of both (and friends with both), we’re more than a little chuffed. Mad Duo.

Victory First Assumes Daily Operations of Ares Gear, Expanding Capabilities in Premium Tactical Equipment

Victory First, a leader in firearms training, consulting, and product development, is proud to announce that it has officially agreed to assume all day-to-day operations of Ares Gear, the Ohio-based soft goods manufacturer renowned for its flagship product, the Aegis belt. The transfer of operations is set to begin June 1, 2025.

Ares Gear has long been a respected name in the tactical gear industry, known for producing rugged, high-quality belts and accessories tailored for military, law enforcement, and civilian use. The Aegis belt, in particular, has become a trusted staple in the everyday carry and tactical communities for its innovative design, durability, and functionality.

With this transition, Victory First will oversee all aspects of Ares Gear’s operations, including production, logistics, customer service, and product development. The partnership will allow

Ares Gear to maintain its commitment to craftsmanship and reliability, while leveraging Victory First’s industry expertise, expanded infrastructure, and proven leadership in product innovation.

“We’re excited to bring the Ares Gear brand under the Victory First umbrella,” said Matt Jacques, founder of Victory First. “I have known Jake and used Ares Gear products for years.

Our goal is to not only maintain the legacy and quality Ares Gear customers expect, but to enhance operations and product offerings as we move forward.”

“After nearly twenty years in this field, I can count on one hand the number of people I know who I would trust to carry Ares Gear forward with the same emphasis on quality products and the same level of service that we’ve been able to provide our customers,” said Jake Sebens, owner of Ares Gear. “I’m glad to be working even more closely with Victory First and Matt Jacques; there’s not a doubt in my mind that it’s the best choice for our customers and for our future.”

Current and future customers can expect uninterrupted service, with the same high standards of quality and customer support that Ares Gear is known for. Victory First plans to expand on Ares Gear’s product lines and explore new design innovations while continuing to support and grow the existing catalog.

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