Woobies Shoes: Not Just Blankets

Woobies Shies in front of American flag.
November 20, 2022  
Categories: Assorted Ramblings

Gone are the days when woobies were strictly the realm of blankets. Enter the age of Woobies Shoes, a veteran-owned company that also makes shirts and apparel.

The company was founded in 2015  by Army Special Forces veteran Tony Aguiniga, who states his business is the first shoe company to ever be founded by a veteran. They’ve come a long way in a short time, too; their sneakers, shirts, hats, and accessories have become seriously popular.

Sahara MOD-1 from Woobies Shoes

Sahara MOD-1. (Photo credit: Woobies Shoes)

What are Woobies Shoes?

This might seem like a question with an obvious answer, but there’s more to the brand than shoes alone. They might have gotten their start with shoes, but now the company offers all manner of shirts, hoodies, hats, beanies, and random accessories. Be honest, you’d be all over the opportunity to own a shirt emblazoned across the chest with “Woobies” (the “o’s” are reticles, of course, and the “i” is a round of ammo).

As for the shoes themselves, they were created with the intent of making extra-comfortable, yet useful, footwear. There are a lot of tacticool products on the market, and the big downside of many of them is the fact that they might look good, but they’re not pleasant to wear. That’s not the case for Woobies Shoes. Not only are their shoes functional and aesthetically awesome, but they also receive practically endless praise from customers.

Who founded the company?

Woobies founder Anthony Aguiniga

Founder Anthony Aguiniga spent more than a decade in the Army Special Forces. (Photo credit: Woobies Shoes)

The company was founded by Tony Aguiniga, who’d spent more than ten years in the Army Special Forces. When he left the service, he found himself unable to settle into any one role. He tried it all, from being a firefighter to security contract work to selling Harley-Davidsons. Eventually, he decided to take an apparently existing obsession with good sneakers full-time, by designing his own.

Regarding his now-successful company, Tony says, “Here’s the secret. Authentic communication, uncompromising customer service, and quality product.”

Woobies shoes in olive drab green

The shoes are available in OD Green, among other colors. (Photo credit: Woobies Shoes)

The manufacturer states:

Of course, the fusion of combat boots and sneakers makes for a damn great shoe. It started with the low top 5.56, then the mid-top, and most recently the American made Woobies MOD-1; a ‘sneaker’ with the outsole durability of a boot, constructed with very durable breathable canvas.


Not once in those early days of 2015 did Anthony believe he could create a footwear company this big. Fast forward to now, the Mod-1s have become a staple amongst Protective Service and Special Operations organizations. The Woobies team will never forget where they came from and will always support veterans and first responders through leadership, events, and promotions.

Woobies Shoes Cemento MOD-1

Cemento MOD-1. (Photo credit: Woobies Shoes)

What’s so great about these shoes?

First of all, if you know woobies, you know shoes made in their name must be something special. Second, what’s fantastic about these shoes is the way they were designed with major attention to detail.

The soles of the shoes are made to look like a 1:50,000 scale terrain map, so they’re flat, only not. Basically, the sole of the shoe is flat on the ground, but the topo-style ridges give them solid traction. Then there’s the fact they were created to be as tough as a combat boot, only better.

Who doesn’t want their footwear to be seriously durable, but cool-looking? And why wouldn’t you want happy feet?

What other products does the company make?

Among the company’s other products is a whiskey set. (Photo credit: Woobies Shoes)

In addition to the constantly evolving line of shoes, the company makes an assortment of apparel and accessories. Products include:

  • Hoodies
  • Jackets
  • Tee shirts
  • Beanies
  • Baseball hats
  • Long-sleeved shirts
  • Whiskey glass set
  • Shoe cleaning kit
  • Challenge coin (limited edition)
  • Tumblers
  • Velcro patches
The Woobies hoodie in action.

The hoodie in action. (Photo credit: Woobies Shoes)

Should you buy Woobies Shoes?

We can’t tell you to buy or not to buy something, but we can strongly suggest taking a closer look. The company’s products are made with both form and function in mind and they’re pretty much loved across the board. If you want shoes that can carry you through the mountains or stand up to long days at the range and look good doing it, they’re worth checking out.


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