Small American Business: Riton Optics
Jake “Slim” Call
The more lessons we learn from both the GWOT and the blossoming variety of competitive shooting circuits, the more highly we as a community come to value effective optics. One could argue that good glass today is less of an accessory and more of a necessity.
For many moons there were only a handful of companies selling optics worth mentioning, but their products often cost significantly more than a mortgage payment. Fortunately, through advances in manufacturing, the market has widened and there are a handful of smaller glass vendors producing good products at very reasonable prices.
One of them is Riton Optics.
Based in southern Arizona, Riton is both veteran and family owned. Head honcho Brady served in the military and federal law enforcement before breaking out on his own about four years ago to dive into the world of retail glass. Their bread and butter is a stellar line of rifle scopes, but they also have binoculars and two separate red dots in the stable for those who need them.
Their newest line of optics, coming later this year, is being developed with input from a cadre of state-level law enforcement snipers who know what works and what doesn’t. Additionally, all of their products come with an unlimited lifetime warranty. If you need to use that warranty, they don’t repair scopes and they don’t ship factory refurbs. When you tell them you need a new scope, you get a new scope – and their turnaround time on warranty service is currently 48 hours.
Riton prides itself on exceptional customer service.
Their products are made exclusively of Japanese glass which, in our opinion, offers a pretty good balance of quality vs price. The samples we played with at the shop displayed nice clarity and light transmission, with a fairly true color output.
While the optics are assembled offshore, each one is quality-controlled five separate times by Riton employees who are all true-blue Americans.
They offer several lines at several different price points. Their entry level scopes are right around $300. Their newest line, the Mod 7, comes in higher but is geared towards shooters seeking premium features. The Mod 7 line includes the following:
1-5×24 with Illuminated Reticle for $999
4-20×50 for $1219
5-25×56 with Illuminated Reticle $1429
All their scopes use 30mm tubes made of 6061 aluminum and all powered optics (illuminated reticle scopes and red dots) use CR2023 watch batteries. This was done specifically because of the CR2023’s low cost, lightweight, and wide availability.
Both red dots are sub-$300 MSRP with 2MOA dots and get about 15,000 hours of battery life. The upcoming microdot will come from the factory with three separate mounts (lower 1/3, true co-witness and low-mount) and the hole pattern is compatible with current aftermarket micro-dot mounts. There are multiple brightness settings including NV-compatible modes, and the adjustment dial has built-in “off” notches between each brightness setting so you don’t have to dial up and down to get to your preferred level.
It’s easy to get brand-snotty, looking down your nose at anything made with offshore parts or priced less than two G’s, but when I visited the Riton shop I was pleased to discover a husband and wife using their experience and passion in an earnest attempt to bring affordable optics to the everyday shooter. Their drive for the highest possible quality and ambitious approach to customer service make me want to spend more time with their products and, if you care about supporting good businesses, it should make you feel the same way.
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About the Author: Jacob “Slim” Call is one of the two most famous action figures in the world. Contrary to what Swingin’ Dick says, he does not like fat chicks. Slim has been a part of Breach-Bang-Clear since the early days. Since then has traveled around the world spreading awesomeness, fighting evil and putting single dancing moms through college. Slim hates hippies, sissies and when the MRE Tabasco leaks into the toilet paper and dries there but you don’t realize it until its too late. Together with his comrade Richard “Swingin’ Dick Kilgore” Slim manages and directs an eeeelight blogging team of writers that thinks you can be a warrior and a patriot and still be amenable to civil discourse. Wanna know more about this foot tall ‘Merican hero? Read more about him here.